Rob Speekenbrink

Rob Speekenbrink - Adviseur Online Media @ TU Delft

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Adviseur Online Media @ TU Delft.
+31 6 8183 4114


De meningen ge-uit door medewerkers en studenten van de TU Delft en de commentaren die zijn gegeven reflecteren niet perse de mening(en) van de TU Delft. De TU Delft is dan ook niet verantwoordelijk voor de inhoud van hetgeen op de TU Delft weblogs zichtbaar is. Wel vindt de TU Delft het belangrijk - en ook waarde toevoegend - dat medewerkers en studenten op deze, door de TU Delft gefaciliteerde, omgeving hun mening kunnen geven.

Rob Speekenbrink

Adviseur Online Media @ TU Delft

TU Delft webcare on Whatsapp

In January 2015 I wrote about our first attempt to use Whatsapp for webcare/online service TU Delft. The attempt failed because the web app was useless when working with a team and only one phone. The inevitable happened: Our webcare tool OBI4wan integrated Whatsapp as a source.


The big advantage of Social Customer Service through Whatsapp is the fact that a Whatsapp conversation is a private one.

So, as of today TU Delft is on Whatsapp for all your questions about housing, admission procedures, inquires about how to contact someone in the university or whatever question you may have the university might be able to answer. The webcareteam will answer get in touch with you within the hour during “opening hours”. Webcare TU Delft is available from 9AM until 12PM, 7 days a week. The mobile phone number is only used for Whatsapp, not for voice conversations.

The Whatsapp phone number is: +31 (0)6-10339730.

We’re going to use Whatsapp to respond to questions we’re being asked. We’re investigating the possibilities to use Whatsapp for events.

Experiment: TU Delft Instagrammer of the week


Something I picked up at a CASE Europe conference (thanks Tim @ VU Brussel): let scientist take control over your (corporate) Instagram account. Great idea and that’s almost exactly what we at TU Delft are going to do. 

We would like scientists to be the face of  TU Delft Instagram for a week but we also want somebody in support staff, student project teams and study associations to take pictures. After a week someone else will get the chance to show off their photo-skills.

The only thing everyone participating will need to do is use these two hashtags: #TUDelft and #iTUDelft and start their week with a selfie introducing him- or herself. The ‘TU Delft Instagrammer of the week’ will show where he/she is working, what he’s working on, what he has for lunch, what class rooms look like if you’re standing in front of them and so on. This could result in multiple pictures per day but only one great picture per day is fine as well.

The TU Delft Instagram account is currently run by 15 students from our webcare team. They show our followers the daily life of a student at TU Delft. The webcare team will keep on posting their own pictures, they just won’t be using the #iTUDelft hashtag. By introducing the ‘Instagrammer of the week’ we intend to show our followers a much more diverse look into the world of TU Delft

The current Instagram ‘guidelines’ for the students in our webcare are:


A series of pictures says it all! TU Delft through the eyes of 15 students: what do they do, where do they study, what do they have for dinner? A day in the life of…….. An impression of everyday life as a student in Delft and at TU Delft.


(international) students and prospect students.


Show the campus as it is.

  • outside (also the park) #Campus
  • Buildings #NameOfFacultyOrBuilding
  • Education facilities #Education
  • Research facilities #Research
  • Student projects
  • Sports / culture #sports #culture
  • Catering #food
  • City of Delft #Delft
  • Student housing #housing
  • Student life #studentlife (not too many beer-pics please)


  • Add text to a picture
  • Use #TUDelft
  • Describe location
  • What is it we see?
  • No abbreviations (of faculties)
  • Make sure photo and text combined explain the context of the picture, also for people that are not on campus.


If you’re working at TU Delft, are one of the members of a TU Delft Dream Team, working for a student society in TU Delft and take great pictures. Let me know :-)

Social media at universities: responses account for less than 17% of tweets

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